Burger King menu makes a big change for summer

All major fast food chains rely on one key strategy to keep customers coming back through their doors in all seasons: the constant rotation of something new to try (perhaps with a Saltbae-inspired dash of FOMO sprinkled in for good measure).

Whether its mixing something tried and true with something unusual, like Popeyes' recent announcement of a pickle-themed menu, or remixing its standby ingredients into new combinations (as Taco Bell often does to great results), consistent innovation seems to keep customers coming back again and again.