Boston Beer Company bets big on new alcohol trend

Wine and beer haven't quite gone bust, but sales have declined in the last couple of years. Other adult-beverage categories have taken a sip out of some of the sales, but Americans are also drinking less, and there has been a shift to mocktails and non-alcoholic beer, which account for part of the drop. 

Uncarbonated canned cocktails, part of the ready-to-drink (RTD) category, are one bright spot in the adult-beverage category.