Boston Beer Company bets big on boozy lemonade
Sam Adams' parent company is looking for growth opportunities outside of beer and malt beverages.
Wine and beer haven't quite gone bust, but sales have declined in the last couple of years. Other adult-beverage categories have taken a sip out of some of the sales, but Americans are also drinking less, and there has been a shift to mocktails and non-alcoholic beer, which account for part of the drop.
Uncarbonated canned cocktails, part of the ready-to-drink (RTD) category, are one bright spot in the adult-beverage category.
