Birkin bag maker faces major problem
Trouble may be brewing for this iconic luxury brand.
Paris knows how to put on a show — but this wasn’t fashion week.
Inside the gilded walls of Salle Pleyel, better known for hosting France’s César film awards, a luxury giant hosted its shareholders’ meeting with cinematic flair. Xylophones rang out. Artsy films played on screen. Executives toasted their financial dominance with curated charm.
