Beverage billionaire shares his prime directive for success

The billionaire philanthropist derives an important concept from a classic TV series.

Mar 18, 2025 - 12:49
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Beverage billionaire shares his prime directive for success

If it was good enough for Captain Kirk, it's good enough for business people.

When the crew of the Enterprise boldly went where no one had gone before, they were bound by the Prime Directive. 

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