Are Epic Fights Brewing Over This Lucrative Apple Business?
It isn't every day -- or every year, even -- that a high-profile credit card business comes up for grabs. Yet that's the situation now with Apple's (NASDAQ: AAPL) namesake Apple Card. The tech giant is jettisoning the product's current issuer, a change that also might result in a switch of the network operator facilitating the card's transactions.The stakes in this battle could be high. A great many Apple Card holders are also Apple device owners, meaning that at first blush, anyway, they comprise a relatively affluent crowd. There's also the renown and prestige of linking up with a top name in the consumer tech world.With its usual hype and fanfare, Apple launched Apple Card in early 2019. The company loves being considered an envelope-pushing innovator, so it touted its rectangle as a "new kind of credit card" that could be used and managed entirely through the Wallet app packed into its devices. Continue reading
It isn't every day -- or every year, even -- that a high-profile credit card business comes up for grabs. Yet that's the situation now with Apple's (NASDAQ: AAPL) namesake Apple Card. The tech giant is jettisoning the product's current issuer, a change that also might result in a switch of the network operator facilitating the card's transactions.
The stakes in this battle could be high. A great many Apple Card holders are also Apple device owners, meaning that at first blush, anyway, they comprise a relatively affluent crowd. There's also the renown and prestige of linking up with a top name in the consumer tech world.
With its usual hype and fanfare, Apple launched Apple Card in early 2019. The company loves being considered an envelope-pushing innovator, so it touted its rectangle as a "new kind of credit card" that could be used and managed entirely through the Wallet app packed into its devices.