Another fast-food burger chain closes all US, UK locations
The hamburger chain had big plans but now its on the brink of death although it has not filed for bankruptcy.
"You don't win friends with salad."
That was a song famously sung by Bart, Homer, and Marge Simpson after Lisa Simpson became a vegetarian. It was sung in regards to the menu of a barbecue Homer was throwing, but it's a fair line when you consider what people want from fast-food burger chains.
Related: Another popular brewery files Chapter 7 bankruptcy to liquidate
People visit McDonald's, Burger King, and Wendy's because they want indulgent comfort food. People may order healthier choices if they're even offered, but that generally only happens when the person making the healthier choice isn't the one who made the choice of where to eat.
McDonald's has embraced this idea and no longer even pretends. It has dropped salads from its menu and quickly dropped the McPlant, plant-based burger after nobody bought it.