Another beloved diet soda brand quietly discontinued
The brand's owner simply stopped making this beloved Diet Coke rival without any notice or fanfare.
Usually, when a company discontinues a soda brand, or even a flavor, it gives consumers some notice.
PepsiCo, for example, shares on its website when production has stopped, which alerts fans of the flavor that it may still be available at retail. That allows people to fill their closets, garages, and basements with any remaining inventory.
Some people literally do that in order to have a stockpile of a drink they love on hand after it goes out of production. Others will attempt to sell it on eBay or other similar sites after it no longer appears on store shelves.
Related: Beloved American liquor factory closed until further notice
Soda fans have their favorites, and many become inconsolable when a flavor they love gets pulled even if sales of it no longer justify its production. Coca-Cola's TaB, the original diet soda, may be the most extreme example of this.
There's an active committee trying to bring back TaB, which was long ago supplanted in Coke's lineup by better-tasting diet colas. That has not stopped this devoted group which lays out its mission on its website.
