After bankruptcy, another popular pizza chain closes restaurants
The chain has been slowly getting smaller since its Chapter 11 bankruptcy filing.
Launching a successful pizza chain might be the hardest feat in the restaurant business.
That's because the space is already crowded, and most people already have a favorite pizza chain. In addition to that, the pizza business has been flooded with players like Domino's, Papa John's, and Marco's Pizza, which have made it super easy for people to get decent (at least many people believe that) pies at cheap prices.
Related: Struggling pizza chain franchisee files for Chapter 11 bankruptcy
New players in the pizza arena pretty much can't compete on price or convenience. That's a position owned by Domino's, which has invested heavily in making sure it can get people a low-priced pizza wherever they might be.
Papa John's and Marco's haven't quite equalled what Domino's offers, but they have set a high bar for new players.
Succeeding in the pizza space requires offering something different or delivering a pizza that's notably better than what's out there. Blaze Pizza, for example, grew quickly by offering a made-to-order pizza model that has not been widely available before.
