3 Reasons The Trade Desk Stock Is a Must-Buy for Long-Term Investors
Shares of The Trade Desk (NASDAQ: TTD) are down nearly 50% since the start of 2025. And investors aren't used to seeing this. The advertising-technology (adtech) company has created a lot of shareholder value since it went public in 2016 -- the stock has gained about 2,000% in value even after including its current drop.The Trade Desk stock has consistently outperformed its regular financial guidance since going public. In other words, if management said it was going to report revenue of $100 million, it would actually report revenue of $101 million when the time came. This was important. It showed that the company could forecast demand for its products and services. And management also focused on trust-building by not over-promising.The Trade Desk earned investors' trust. But the company's reputation took a hit in 2025. In the fourth quarter of 2024, the company generated revenue of $741 million, below its guidance of revenue of $756 million. Founder and CEO Jeff Green said, "For the first time in 33 quarters as a public company we fell short of our own expectations." And this planted doubt in the minds of investors.Continue reading
Shares of The Trade Desk (NASDAQ: TTD) are down nearly 50% since the start of 2025. And investors aren't used to seeing this. The advertising-technology (adtech) company has created a lot of shareholder value since it went public in 2016 -- the stock has gained about 2,000% in value even after including its current drop.
The Trade Desk stock has consistently outperformed its regular financial guidance since going public. In other words, if management said it was going to report revenue of $100 million, it would actually report revenue of $101 million when the time came. This was important. It showed that the company could forecast demand for its products and services. And management also focused on trust-building by not over-promising.
The Trade Desk earned investors' trust. But the company's reputation took a hit in 2025. In the fourth quarter of 2024, the company generated revenue of $741 million, below its guidance of revenue of $756 million. Founder and CEO Jeff Green said, "For the first time in 33 quarters as a public company we fell short of our own expectations." And this planted doubt in the minds of investors.
