Wix Achieves "Rule of 40" Early: 5 Key Takeaways From Q4 2024 Earnings
Wix.com (NASDAQ: WIX) reported fourth-quarter and full-year 2024 results on February 19, 2025, showcasing significant growth and operational improvements. The company hit its "rule of 40" target (where the revenue growth percentage plus free cash flow margin exceeds 40%) a year ahead of schedule and is now setting its sights even higher for 2025.Wix has successfully balanced aggressive growth with improved profitability, reaching its ambitious benchmark ahead of time.In 2022, we set out an ambitious plan to achieve rule of 40 by 2025. I am excited to announce that not only have we now achieved the rule of 40 milestone, but the tremendous commitment and execution of our team allowed us to reach this target a full year ahead of our goal.Continue reading
Wix.com (NASDAQ: WIX) reported fourth-quarter and full-year 2024 results on February 19, 2025, showcasing significant growth and operational improvements. The company hit its "rule of 40" target (where the revenue growth percentage plus free cash flow margin exceeds 40%) a year ahead of schedule and is now setting its sights even higher for 2025.
Wix has successfully balanced aggressive growth with improved profitability, reaching its ambitious benchmark ahead of time.
In 2022, we set out an ambitious plan to achieve rule of 40 by 2025. I am excited to announce that not only have we now achieved the rule of 40 milestone, but the tremendous commitment and execution of our team allowed us to reach this target a full year ahead of our goal.
