Why DoubleVerify Stock Sank to an All-Time Low Today
Shares of advertising technology (adtech) company DoubleVerify (NYSE: DV) sank on Friday after the company reported financial results for the fourth quarter of 2024. As of 3:40 p.m. ET, DoubleVerify stock was down 38% and had hit an all-time low during the trading session.DoubleVerify uses analytics to help advertisers know whether their spending is accomplishing what it's supposed to. During 2024, the company's revenue was up 15% year over year, a respectable growth rate. But Q4 revenue of $191 million was only up 9% and below management's prior guidance of revenue of at least $194 million.For 2025, DoubleVerify is guiding for 10% revenue growth, continuing a multiyear deceleration trend. For perspective, the company's revenue was up 36%, 36%, and 27% in 2021, 2022, and 2023, respectively. Its 15% growth in 2024 and projected 10% growth in 2025 continues to slip slower and slower. And slower growth isn't what investors want from a niche adtech stock.Continue reading
Shares of advertising technology (adtech) company DoubleVerify (NYSE: DV) sank on Friday after the company reported financial results for the fourth quarter of 2024. As of 3:40 p.m. ET, DoubleVerify stock was down 38% and had hit an all-time low during the trading session.
DoubleVerify uses analytics to help advertisers know whether their spending is accomplishing what it's supposed to. During 2024, the company's revenue was up 15% year over year, a respectable growth rate. But Q4 revenue of $191 million was only up 9% and below management's prior guidance of revenue of at least $194 million.
For 2025, DoubleVerify is guiding for 10% revenue growth, continuing a multiyear deceleration trend. For perspective, the company's revenue was up 36%, 36%, and 27% in 2021, 2022, and 2023, respectively. Its 15% growth in 2024 and projected 10% growth in 2025 continues to slip slower and slower. And slower growth isn't what investors want from a niche adtech stock.
