Waffle House has a new gift for customers
The famed 24/7 restaurant wants to offer more than oddly mediocre waffles and delicious hash browns.
Waffle House operates as sort of the last of a dying breed. It's a 24/7 restaurant that offers a simple, comfort food menu.
The chain may be famous for some of its more eccentric late-night customers and the fights that break out there, but that does not change that if serves a real purpose.
Related: McDonald's announces major store change to win back customers
When late-night workers get off shift, generally their only options are fast food and whatever might be offered by convenience stores. And, sure, some nights people are happy to go to the late-night drive-through at Wendy's, but sometimes you want a sit-down meal.
Waffle House serves as an oasis for truck drivers, late-shift workers, students, and anyone who wants a hot meal after 11 p.m. It offers breakfast all day (including its namesake waffles, which are sort of a cross between a Belgian and an Eggo) as well as sandwiches.
