T-Mobile makes bold move to reverse startling customer behavior

The phone carrier is doubling down on its efforts to battle a growing consumer trend.

May 17, 2025 - 17:06
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T-Mobile makes bold move to reverse startling customer behavior

T-Mobile (TMUS) , one of the largest phone carriers in the U.S., recently welcomed a record number of new customers during the first few months of the year. However, it appears to have suffered a significant consequence of recent price increases.

While T-Mobile revealed in its first-quarter earnings report for 2025 that it added 495,000 new postpaid phone customers during the quarter, that number is 6% lower than the amount it welcomed during the same time period last year.