United Airlines makes food change many will appreciate

A cookie that the airline is bringing back comes with a very strong and very vocal fan base.

Feb 13, 2025 - 15:32
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United Airlines makes food change many will appreciate

While airlines will now serve their travelers everything from craft beers to artisanal chocolate from the city they're flying into in an effort to outdo competitors, certain simple snacks are indelibly linked to flying for millions.

Those small bags of peanuts began as a 1978 marketing campaign in which Southwest Airlines  (LUV)  marketed itself as having "peanut fares" while the Biscoff cookie would win over generations of U.S. flyers after Delta Air Lines  (DAL)  partnered with the Belgian bakery producing them in the 1990s.

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'We're totally normal about it': United

The Stroopwafel is another iconic plane treat originating from northwestern Europe. United Airlines  (UAL)  began serving the waffle cookie with a caramel interior layer on domestic flights in 2015 and, over the years, pulled it away and brought it back several times.

Just like with the Biscoff cookie, the Stroopwafel has a very strong fan base that periodically clamors for its return on social media. The Chicago-based airline heard the fan base and has once again begun serving the cookie since the start of February.

Related: My favorite plane snack is quietly disappearing off airline menus

"The one. The only. The Stroopwafel