Ulta Beauty makes drastic decision on Target partnership
The beauty retailer has made an unexpected move amid weak sales.
In 2020, it appeared that a marriage was made in heaven when Ulta Beaty (ULTA) and Target (TGT) announced a partnership that involves putting Ulta stores in Target locations, a concept the retailers called “shop-in-shop.”
By 2021, Ulta Beauty debuted in over 100 Target stores nationwide and on Target’s website. By the following year, both retailers expanded their partnership by implementing this concept in 250 more Target stores and announced their goal to build towards 800 shop-in-shops over time.
