Trader Joe's making huge mistake not copying Walmart, Target
Could the company's refusal to modernize hurt the bottom line?

Walk into any Trader Joe's and you know immediately it's going to be a different experience than you'll have in any other grocery store.
It's a quirky place that almost looks like it belongs in a different era.
The stores are full of colorful hand-drawn signs, produce is displayed on top of wooden crates, and many locations are adorned with wall-to-wall wood paneling.