The Trade Desk Revenue Falls Short
The Trade Desk exceeded earnings expectations, but revenue fell short of estimates due to challenges in the advertising sector.
The Trade Desk (NASDAQ:TTD), a leader in data-driven digital advertising through its cutting-edge platform, recently published its fourth quarter results as of February 12, 2025. The company announced revenue of $741 million, reflecting a 22.3% increase compared to the same quarter last year, but falling short of the analyst consensus of $758 million and management expectations of at least $756 million. In contrast, The Trade Desk's EPS (Non-GAAP) surpassed expectations at $0.59, beating the analyst estimate of $0.57. Despite these mixed results, the quarter was marked by strong customer retention and strategic advancements in the Connected TV (CTV) segment, key drivers for the company’s long-term growth ambitions.
Source: Analyst estimates provided by FactSet. Management expectations based on management's guidance, as provided in 2024-11-07 earnings report.
The Trade Desk operates a self-service, cloud-based platform that allows advertisers to plan, execute, and assess digital advertising campaigns across CTV, display, audio, and mobile channels. It optimizes advertising outcomes by leveraging massive data sets and predictive AI technologies. Recent priorities include expanding the CTV footprint, accelerating omnichannel advertising, and bolstering platform capabilities.
