The Stock Split Announcement All of Wall Street Is Waiting for Is Back on the Table -- and It's Not Netflix or Costco!

This industry-leading business is the only one of its elite peers that hasn't completed a stock split before.

Jun 22, 2025 - 08:30
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The Stock Split Announcement All of Wall Street Is Waiting for Is Back on the Table -- and It's Not Netflix or Costco!

Although the rise of artificial intelligence (AI) has been the premier attention-grabber for investors on Wall Street over the last two-plus years, it's far from the only trend responsible for lifting the broader market to new heights.

Since 2024 began, the market's major stock indexes have been propelled by some of the most influential businesses announcing and completing stock splits.

A stock split allows a publicly traded company the opportunity to cosmetically adjust its share price and outstanding share count by the same factor. These changes are superficial in the sense that they don't affect a company's market cap or in any way impact its underlying operating performance.

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