Stock Split Watch: Are These 2 Unstoppable Stocks Next?
Many stock trading platforms offer the ability to buy fractional shares. So, no matter how expensive a stock gets, people can still invest in it without the company needing to resort to a stock split. However, high-profile stock splits continue to generate excitement, at least if the past few years are any indication. Furthermore, even though fractional shares are a thing, some investors still want to invest in a single whole share of a corporation, which becomes more challenging as the stock price rises.Leading companies on the market may still decide to run a stock split for these (and other) reasons. Which ones will do so next? Let's consider two candidates: Netflix (NASDAQ: NFLX) and Booking Holdings (NASDAQ: BKNG).Netflix has been on a tear in the past two years as several business changes it implemented helped improve its financial results. In the fourth quarter, the streaming specialist beat analyst estimates again, sending its stock soaring. Netflix's revenue increased by 16% year over year to $10.2 billion, while its earnings per share more than doubled to $4.27. The company ended the quarter with 301.63 million paid subscriptions, a 16% rise from the year-ago period.Continue reading
Many stock trading platforms offer the ability to buy fractional shares. So, no matter how expensive a stock gets, people can still invest in it without the company needing to resort to a stock split. However, high-profile stock splits continue to generate excitement, at least if the past few years are any indication. Furthermore, even though fractional shares are a thing, some investors still want to invest in a single whole share of a corporation, which becomes more challenging as the stock price rises.
Leading companies on the market may still decide to run a stock split for these (and other) reasons. Which ones will do so next? Let's consider two candidates: Netflix (NASDAQ: NFLX) and Booking Holdings (NASDAQ: BKNG).
Netflix has been on a tear in the past two years as several business changes it implemented helped improve its financial results. In the fourth quarter, the streaming specialist beat analyst estimates again, sending its stock soaring. Netflix's revenue increased by 16% year over year to $10.2 billion, while its earnings per share more than doubled to $4.27. The company ended the quarter with 301.63 million paid subscriptions, a 16% rise from the year-ago period.
