Starbucks raises red flag on wrong problem

Starbucks has already taken something with a quirky history — the coffee shop — and brought a level of corporate uniformity to it. That can be a positive as local coffee shops often have poor training, inconsistent recipes and questionable coffee.

There are, of course, some amazing local coffee shops, but it's a risk every time you walk into one while Starbucks delivers the same experience no matter where you might be. 

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There's a strong positive in keeping the food and beverage experience at every Starbucks. That brings customers in because they know their latte, Frappuccino, Pink Drink, or anything else they might order will be exactly as expected no matter where they might be.

Starbucks (SBUX) CEO Brian Niccol, however, has gone too far in homogenizing the coffee chain's experience. He has instituted a new dress code, which went into effect earlier this month that limits what workers can wear under their green aprons to a solid black shirt and khaki, black, or blue denim pants.