Starbucks makes shocking pricing move customers will love
The company remains committed to the pledge CEO Brian Niccol made despite higher costs due to tariffs.
Over the last few quarters, Starbucks has struggled with continuous sales declines and slower store traffic due to customers opting to get their morning cup of coffee at rival coffee shops instead.
One of the many complaints and reasons for this decline is consumers' dislike of Starbucks' prices, which tend to be higher than those of most coffee shops and have risen over the years due to inflation and extra charges for customizations.
