Starbucks makes a harsh decision amid declining sales
The coffee giant is doubling down on a major change.
Starbucks (SBUX) had a rough 2024. Over the past few financial quarters, the coffee giant’s sales have faced difficulties amid recent menu price increases and a boycott from consumers over alleged political alliances in the Gaza war.
In its first-quarter earnings report for fiscal year 2025, Starbucks revealed that its comparable store sales in the U.S. declined by 4% year over year, and its comparable transactions also shrunk by 8%.
