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Starbucks hoped mobile orders and the drive-thru would save its business. New CEO Brian Niccol says that was a mistake

Starbucks’ new CEO, Brian Niccol, says: “I think we got confused that mobile ordering could solve the entire business.”

Feb 20, 2025 - 18:54
 0
Starbucks hoped mobile orders and the drive-thru would save its business. New CEO Brian Niccol says that was a mistake
Starbucks’ new CEO, Brian Niccol, says: “I think we got confused that mobile ordering could solve the entire business.” Read More
Read More

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