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Starbucks hoped mobile orders and the drive-through would save its business. New CEO Brian Niccol says that was a mistake.

Starbucks new CEO Brian Niccol says "I think we got confused that mobile ordering could solve the entire business".

Feb 20, 2025 - 15:57
 0
Starbucks hoped mobile orders and the drive-through would save its business. New CEO Brian Niccol says that was a mistake.
Starbucks new CEO Brian Niccol says "I think we got confused that mobile ordering could solve the entire business". Read More
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