Southwest CEO says drastic changes could lure flyers back
These potential changes suggest a big shift in the airline's brand.
Airlines have had it rough in the past five years. From Covid shutting down the world and dropping travel demand dramatically to inflation that meant no one could afford to go on vacation, it’s been a time of major turbulence for the airline industry.
And, with all the tariff talk, this uncertainty is not going to end anytime soon.
So it's definitely not surprising that Southwest Airlines has had some disappointing performance numbers. In the first quarter of 2025, for example, Southwest reported a $149 million net loss.
