Should You Forget Amazon? Why You Might Want to Buy This Unstoppable Growth Stock Instead
The e-commerce business is evolving in a way that doesn't favor size, but rather, the ability to truly connect with customers.
It's not just an enormous company. Amazon (NASDAQ: AMZN) is also one of the world's most recommended stocks. There's a good chance you own it, in fact, or have at least considered owning it at some point in the past. And for good reason. After all, it's the king of e-commerce, at least in the Western Hemisphere.
If you're looking for the best way to plug into the next chapter of e-commerce's growth story though, there may be a better option. That's Shopify (NYSE: SHOP), which in many ways is the opposite of what Amazon is. That's why it's such a compelling prospect.
Amazon doesn't just dominate the online shopping market. It largely created it, mainstreaming the idea back in the late 1990s when access to the internet was first becoming commonplace. Consumers loved "the everything store," and still do. Market research outfit eMarketer estimates Amazon controls roughly 40% of the online the retailing industry, which accounts for about 16% of the nation's total retail spending, according to numbers from the U.S. Census Bureau.
