Sephora owner flags an unexpected shift in customer behavior
The beauty retailer is suffering from a growing problem.
LVMH (LVMHF) , which owns beauty retailer Sephora and top luxury brands such as Fendi and Dior, has noticed a startling consumer trend that is starting to impact sales, and it is flagging the main sources of the problem.
In LVMH’s first-quarter earnings report for 2025, it revealed that its U.S. sales “saw a slight decline” while overall sales in perfumes and cosmetics remained flat during the quarter.
