Rumble Stock: A Millionaire-Maker in the Making?
This relatively young company is making a run on behemoth YouTube's control of the video-sharing space.
You've certainly heard of YouTube, but are you familiar with its story? While it's arguably the only user-generated video sharing platform that matters now, this wasn't always the case. In its infancy following its 2005 launch it wasn't clear the platform was going to last. Then when Alphabet's Google acquired the video repository the following year for a whopping $1.65 billion, plenty of critics thought the search engine giant's management was out of its mind.
YouTube now regularly delivers over 1 billion hours' worth of video every day to over 100 million viewers, generating on the order of $36 billion in annual ad revenue as a result. In fact, ratings agency Nielsen reports YouTube is the United States' most-viewed streaming video platform, putting it ahead of Netflix, Walt Disney's Disney+ and Hulu combined, and Amazon Prime. Nothing else quite like it even comes close to matching its draw and results.
This dominance, of course, helps the platform maintain its dominance. It's been tough for any would-be competitor to gain a toehold in the user-generated video market simply because YouTube's hold on it is as strong as it is deep.
