Roblox's Latest Partnership With Google Could Be Game-Changing
Roblox might have discovered the secret ingredient to scaling its advertising business.
Roblox (NYSE: RBLX) has been a controversial investment for many investors. On one end, it has pioneered the unique business model that combines user-produced games, social networking, and a digital economy, demonstrating an early version of what the metaverse could look like.
Yet, investors have reservations about Roblox's dependence on selling Robux (its digital currency) for revenue. So, its recent partnership announcement could be a major step toward addressing investors' concerns.
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