Rivian's $80K electric van is up against intense competiton
Cheaper rivals might derail the Tesla rival's lucrative venture.
![Rivian's $80K electric van is up against intense competiton](https://www.thestreet.com/.image/c_fit,h_800,w_1200/MjEyNzY5MzIzMzI3MjM1NzEy/20221108_dustin_aksland_fleet_rcv_01300.jpg?#)
In today’s hyper-connected world, the ease of access granted by Amazon’s Prime delivery service allows consumer goods to reach people faster than ever before.
Even if you do not shop on Amazon, the impact is very easy to see. The vans painted in the company’s signature blue-grey are as ubiquitous on city and suburban streets as brown UPS trucks and white, boxy postal vans.