Regal, AMC make a genius move to get people to the theater

While going to the movies and sinking into one of those plush red velvet seats that lean all the way back is a unique kind of pleasure, one can't deny that the whole affair of taking in a film at the theater has gotten pretty expensive.

First there's ticket cost, which is roughly $20.49 per ticket if you're going to see an evening show. And that's a solo cost, so if you're going with your partner or kids, you'll need to multiply that number.