‘Pre-sales are bigger than Barbie’: Bridget Jones 4 set to break box office records – despite no US cinema release
The fourth instalment, Mad About the Boy, on course to become biggest homegrown hit of the year in the UK, but will only be available on streamers statesideAs the Oscars loom, cinemas are bracing themselves for a particular surge of interest in one hotly anticipated title. Bridget Jones: Mad About the Boy, the fourth instalment in the misadventures of Helen Fielding’s hapless romantic, may be unlikely to dominate the Academy Awards, but it is set to clean up at screens across the country over the Valentine’s Day period – and beyond.“We’re anticipating it to be one of the biggest titles of the year in the UK, the biggest British film of the year, and the biggest box office for the first half of 2025,” says Robert Mitchell, director of theatrical insights at Gower Street Analytics. Continue reading...
The fourth instalment, Mad About the Boy, on course to become biggest homegrown hit of the year in the UK, but will only be available on streamers stateside
As the Oscars loom, cinemas are bracing themselves for a particular surge of interest in one hotly anticipated title. Bridget Jones: Mad About the Boy, the fourth instalment in the misadventures of Helen Fielding’s hapless romantic, may be unlikely to dominate the Academy Awards, but it is set to clean up at screens across the country over the Valentine’s Day period – and beyond.
“We’re anticipating it to be one of the biggest titles of the year in the UK, the biggest British film of the year, and the biggest box office for the first half of 2025,” says Robert Mitchell, director of theatrical insights at Gower Street Analytics. Continue reading...
