Popular retail chain unveils strategy to get Gen Z in-store shopping
A popular retailer flags a startling trend and makes a major change to please customers.
The rise in popularity of e-commerce platforms has made shopping more convenient and time-efficient than ever, making it easier for shoppers to purchase items from their favorite brands with the simple click of a button and without having to enter a physical store.
As great as online shopping platforms may be, they have decreased the need for traditional shopping malls and brick-and-mortar stores, causing retailers to reduce their physical store footprints and prioritize their online platforms.
