Popular restaurant chain is overhauling its massive menu
Sometimes 250 items just isn’t enough.
Transcript:
Loren Torres: The Cheesecake Factory is giving its massive menu an overhaul. The menu, which has more than 250 items to choose from, is dropping 13 of them. But don’t worry — it’s not due to struggling sales or anything to do with tariffs. The restaurant chain has changed its menu twice a year for the past 40 years.
So despite losing the white chicken chili and fried shrimp platter, the menu will be adding 20 new items for customers to choose from. And if the menu does seem wide-ranging, that’s because — according to Founder and CEO David Overton — “There’s nothing that America wants to eat that can’t go on the Cheesecake Factory menu.”
Related: Beloved breakfast restaurant chain closing more locations
But the menu additions and subtractions aren’t just about appeasing palettes. The yearly changes have helped The Cheesecake Factory from suffering the same fates as some of its rivals. The company’s stock is up 35% over the past year - and sales at locations that have been open for at least a year have dipped just once since 2023.
The Cheesecake Factory has more than 200 locations in the U.S. and Canada.
That’ll do it for your daily briefing. From New York City, I’m Loren Torres with TheStreet.
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