Popular energy drink eliminates competition by acquiring rival
A popular energy drink has just acquired its biggest rival for $1.8 billion amid revenue declines.
Although coffee used to be people's go-to daily morning pick-me-up, the younger generations no longer reach for the standard cup of Joe.
Energy drinks are the second-most popular dietary supplement consumed by teenagers and young adults in the U.S., behind multivitamins. Their eye-catching packaging, wide flavor selection, and lifestyle-focused marketing have attracted modern consumers by making them feel part of the in-crowd.