Popular beer brand shares surprising shutdown
The giant beer brand did not explain why it made the decision.
It makes sense that when you have a famous brand name, to try to leverage that brand into other areas. That makes even more sense when the brand is food adjacent.
Launching a successful restaurant chain, or even a single location, is really hard.
Related: Applebee's announces major change to win back customers
Countless celebrities, for example, have tried to use their names to create restaurant chains. In fact, both the late Kenny Rogers, and the still-with-us Roger Clemens tried to use their fame to launch chicken chains.
Both failed as did restaurants started by Justin Timberlake, Britney Spears, and countless other celebrities. Planet Hollywood has basically disappeared, the Fashion Cafe, a restaurant chain founded by supermodels, and the Official All-Star Cafe, a chain founded by athletes both fully failed as well.
