A Jaguar exec is doubling down on a very controversial decision
The luxury automaker is not backing down from its future plans.
On November 19, 2024, luxury automaker Jaguar sent shockwaves across social media so intense that it even attracted the attention of people who had no interest in cars.
The British brand, famous for its luxury sedans and sports cars, did not announce a revolutionary new car; instead, it reintroduced itself to the world. That day, it unveiled a refreshed branding identity with a new set of logos and marks to differentiate itself from its past.
