Pepsi counters rival with purchase of popular soda brand
Pepsi is closing a major deal to acquire a popular brand to compete against its biggest rival.
Over the last few years, emerging healthier soda alternatives have disrupted the traditional soda market like never before. They are growing in popularity due to newer generations' more health-conscious approach and attention to ingredients in the products they consume.
This considerable consumer trend has prompted even top companies like PepsiCo and Coca-Cola to report declining or flat revenues caused by a slowdown in the U.S. market, which used to be among soda's most profitable clients.
