Olipop makes major move to become a billion-dollar company
Olipop becomes a $1.85 billion company in less than seven years using this savvy business strategy.
Over the last few years, the demand for alcoholic beverages has decreased, causing declining sales for companies that have built empires thanks to this vice.
The struggling alcoholic beverage market has led companies to expand their product offering to attract sober and sober-curious customers as younger generations have become more aware of their personal health, increasing the demand for non-alcoholic beverages more than ever.
