Nostalgic breakfast treats move to the ice cream aisle
Food brands are looking for ways to take advantage of nostalgia surrounding beloved snacks.

What is it about Pop-Tarts that makes them so hard to resist? The crispy flaky crust? The gooey middle? The scent of slightly burnt sugar?
Whether you like them right out of the package or toasted to perfection, Pop-Tarts are really the best go-to "breakfast" for anyone who's in a hurry and have been guilty pleasure for breakfast or a midnight snack for over 60 years.Light on protein and nutrients, perhaps, but every once in a while, who cares?