Nike Super Bowl LIX ad goes viral but not everyone is a fan
A Nike ad had a powerful message, and people have mixed feelings about it.
![Nike Super Bowl LIX ad goes viral but not everyone is a fan](https://www.thestreet.com/.image/c_fit,h_800,w_1200/MjAzOTA0NTkwNTUzMjk0MzMx/a-pedestrian-walks-past-a-nike-store-in-hong-kong.jpg?#)
The last time Nike showed an ad during the Super Bowl was in 1998, featuring all-male athletes. It wouldn't be until 27 years later — in 2025 — that Nike would invest in a Super Bowl ad again, this time featuring all-female athletes.
Although Nike still ranks as the number one sportswear company in the U.S., the company has experienced declines in sales, making it vulnerable to getting its spot snatched by other up-and-coming brands that seem to resonate more with today's customers.