Nike is the Dow’s best performer today, after joining forces with Kim Kardashian. But celebrity collabs aren’t a guaranteed fix.

Celebrity brands are making for bigger competition to their legacy counterparts, and online influencers are shortening trend cycles.

Feb 18, 2025 - 21:39
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Nike is the Dow’s best performer today, after joining forces with Kim Kardashian. But celebrity collabs aren’t a guaranteed fix.
Celebrity brands are making for bigger competition to their legacy counterparts, and online influencers are shortening trend cycles.