Nespresso offers free coffee days after rival makes similar move
Nespresso may have borrowed the idea but seems to have won the battle.
Everyone loves free goodies, especially a high-quality fresh cup of coffee while rushing to get to work on time.
Because Nespresso knows how costly buying coffee every morning can be and how time-consuming it is to go out of the way to stop at a coffee shop, it took advantage of this popular human necessity to promote its brand awareness and expand its reach.