McDonald’s makes a surprising move to win back frugal customers
The fast-food chain makes a bold announcement amid a growing problem.
McDonald’s (MCD) is laser-focused on winning back frugal customers after it recently faced a dip in its sales.
The fast-food chain’s fourth-quarter earnings report for 2024 revealed that while its global comparable sales increased by 0.4% year over year during the quarter, its U.S. comparable sales shrunk by 1.4%.
