McDonald's flags an alarming shift in customer behavior
The fast-food chain sees a concerning consumer trend that is impacting its pockets.
McDonald’s (MCD) is struggling to recover from a challenging 2024, despite recent efforts to win back customers.
In the fast-food chain’s fourth-quarter earnings report for 2024, it revealed that while its global comparable sales increased by 0.4% year-over-year during the quarter, its U.S. comparable sales shrunk by 1.4%. This contributed to McDonald’s facing flat consolidated revenues during the fourth quarter.
