Mattel issues stern warning about its toy prices
The toy company is weighing a major change to its prices.
Mattel, which owns toy brands such as Barbie, Hot Wheels, Fisher-Price, etc., recently garnered worldwide attention after its viral “Barbie” movie broke box office records and became the highest-grossing film in 2023, earning over $1.4 billion worldwide.
The toymaker, however, recently faced a slight dip in sales for its most popular product as the momentum over the film died down. In Mattel’s fourth-quarter earnings report for 2024, it revealed that its net sales in the U.S. only increased 1% year-over-year during the holiday season.
