Key Coca-Cola, Pepsi rival embraces new beverage trend
A major Coca-Cola, Pepsi competitor enters a new market to defeat giant rivals.
Over the last few years, healthier beverage alternatives have disrupted the beverage market in the alcoholic and non-alcoholic sectors. They are growing in popularity due to newer generations' more health-conscious approach and attention to ingredients in the products they consume.
The alcohol market has also been facing continuous slowdowns since the Covid pandemic, which was a prosperous era for the industry. That has led many companies to struggle with declining sales.
