Jellycat’s $250 million rise: How Gen Z’s mental health crisis and need for comfort sparked a plush toy frenzy

Young adults bought Jellycat plush toys for comfort during COVID lockdowns. Experts say the company leveraged scarcity and grown-up interests.

Feb 17, 2025 - 16:01
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Jellycat’s $250 million rise: How Gen Z’s mental health crisis and need for comfort sparked a plush toy frenzy
Young adults bought Jellycat plush toys for comfort during COVID lockdowns. Experts say the company leveraged scarcity and grown-up interests. Read More