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Jellycat’s $250 million rise: How a ‘perfect storm’ reignited the passion for plushies—especially among Gen Z

Young adults bought Jellycat plush toys for comfort during COVID lockdowns. Experts say the company leveraged scarcity and grown-up interests.

Feb 16, 2025 - 18:09
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Jellycat’s $250 million rise: How a ‘perfect storm’ reignited the passion for plushies—especially among Gen Z
Young adults bought Jellycat plush toys for comfort during COVID lockdowns. Experts say the company leveraged scarcity and grown-up interests. Read More
Read More

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